Watching Dragons Den UK, I can’t help but notice that almost all the entrepreneurs pitching for investments are focusing on both the UK and the foreign markets.
Most of their focus is on the US, Asian and African markets.
Do African entrepreneurs consider the markets outside their countries in the development of their products or services?
I personally think the African market of 1,3 billion people is a great opportunity for entrepreneurs – especially African entrepreneurs. As a growth strategy, entrepreneurs in any African country target expansion of their businesses across the continent.
MaZo Connect is your perfect partner in navigating East and Central African markets.
By Zonkezakhe Mahlangu
Image by élan Concepts